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Platform Layoff & PPC | PPCChat Roundup EP239

Jan 27
2 min

PPCChat Roundup Show Notes

Platform Layoff & PPC | PPCChat Roundup EP239

Hello and a warm welcome to this week's episode of the #PPCChat roundup. In today's episode, we have Julie taken us on a topic of Platform Layoffs and ppp C, how to navigate the bumpy Road. So this is basically based off of, if you've not heard and been hiding onto a rock for the past week or so, the news that both Google and Microsoft announced tens of thousands of layoffs. Google had 10,000, Microsoft announced 12,000 layoffs. Subscribe To Newsletter It's such a shame, such

AI & PPC | PPCChat Roundup EP238

Jan 18
3 min

PPCChat Roundup Show Notes

AI & PPC | PPCChat Roundup EP238

In today's episode, we have Julie taking us on a very timely topic. And I say this many times because that's what we're always doing because the industry is always evolving. There's always something new to talk about, and we are gonna be talking about AI and PPC. Subscribe To Newsletter As I'm sure that you probably have seen on your LinkedIn or Twitter timeline with a lot of people have been talking about ChatGPT - an AI tool that if you ask it to deliver you some content in

Jan 11
2 min

PPCChat Roundup Show Notes

Brand Safety in PPC | PPCChat Roundup EP237

In today's episode, we have Julie taken us on another great topic talking about brand safety in PPC. A very important topic. Loads of news going on, loads of different kind of website. Subscribe to Newsletter You want to be really careful about what your sites show against and really be on top of brand safety. So we talk about the platforms, whether the clients are worried about this, the platforms that are doing this well and not doing this well. How we keep on top of this a

Q5 - What Did We See and Learn | PPCChat Roundup EP236

Jan 4
2 min

PPCChat Roundup Show Notes

Q5 - What Did We See and Learn | PPCChat Roundup EP236

Happy New Year! Hello and welcome to this week's episode of the #PPCChat roundup, our first roundup of 2023. In today's episode, we have the awesome Julie, bringing us back from our holidays with a great chat about Q5 - What did we see and learn? If you listened to a couple of episodes back, one of our last episodes of 2022 - we talked about that last week, in between December 25th and January 1st. What you do in terms of advertising where people have opened up their presents

PPC Holiday Wish List | PPCChat Roundup EP235

Dec 21, 2022
2 min

PPCChat Roundup Show Notes

PPC Holiday Wish List | PPCChat Roundup EP235

In today's episode, we have Julie taken us on a lovely end of year appropriate topic. We are talking about PPC holiday wishlist. Hopefully your wishlists have been met because we are talking three days before Christmas? Subscribe to Newsletter Four days before Christmas? The presents should have been bought and wrapped up, but in terms of paid search, what we're wishing for next year. Maybe, hopefully, we have enough time to send Google and Facebook and TikTok and Quora and a

Raising Your Rates - How, When & Why | PPCChat Roundup EP234

Dec 14, 2022
3 min

PPCChat Roundup Show Notes

Raising Your Rates - How, When & Why | PPCChat Roundup EP234

In this episode we've got Julie taking us on another great topic, talking about raising your rates, how, when, and why. Yes, definitely a good topic to talk about coming to the end of the year because a brand new year, beginning of the year, always a good time to really review whether your rates are the right level, whether you are gonna be doing a lot more or you've already been doing a lot more for your clients and what to do to actually improve that and really prove your w

Achieving a More Holistic Approach To Your PPC Marketing Efforts | PPCChat Roundup EP233

Dec 7, 2022
3 min

PPCChat Roundup Show Notes

Achieving a More Holistic Approach To Your PPC Marketing Efforts | PPCChat Roundup EP233

In today's episode, we have Julie taken us on another great topic, in the community, talking aboht - Achieving a more holistic approach to your PPC marketing efforts. So making sure that what you're doing is adding to all the different marketing efforts that a business is doing. Subscribe To Newsletter I wasn't able to make this chat live but I was actually doing something that's very similar. I was on a webinar talking about marketing budgets and how paid search really has t

Q5 Paid Social Tactics to Successfully Wrap the Year | PPCChat Roundup EP232

Dec 2, 2022
2 min

PPCChat Roundup Show Notes

Q5 Paid Social Tactics to Successfully Wrap the Year | PPCChat Roundup EP232

In today's episode, we have the awesome Julie Bacchini being joined by another awesome PPCChat community member, Akvilė DeFazio. She's our co-host today, and they both will be talking about Q5 Paid social tactics to successfully wrap the year. Subscribe To Newsletter Now you might be wondering Q5, what is Q5? So we are counting that as not quite the last quarter, because obviously quarter is three months. But we're talking about like the last week - beyween the 26th and the 3

What we are thankful for in PPC | PPCChat Roundup EP231

Nov 25, 2022
2 min

PPCChat Roundup Show Notes

What we are thankful for in PPC | PPCChat Roundup EP231

In today's episode in honor of Thanksgiving Week, which is happening tomorrow by the time that you'll be listening to this - we decided to have a chat on what we are thankful for in PPC. I know we are famous for having lots of rants about, different platforms, different updates, tech issues etc. Subscribe To Newsletter But I think it's a great time of the year, Thanksgiving week and Christmas coming up, to say what we are thankful for. So Julia has led us in a fantastic chat

Managing PPC When Tech is Melting Down | PPCChat Roundup EP230

Nov 16, 2022
2 min

PPCChat Roundup Show Notes

Managing PPC When Tech is Melting Down | PPCChat Roundup EP230

In today's episode, we have Julie taking the helm back leading us on a topic of managing PPC when tech is melting down. Anyone who has been on social media, especially on Twitter, would've heard that with Elon Musk taking over, everybody's in a bit of a kinda clamor, a little bit of a shock, and a little bit of a confusion as to how long will your communities be on Twitter and trying to find alternatives like Slack and the like. Subscribe to Newsletter A lot of people have st

Programmatic Advertising | PPCChat Roundup EP228

Nov 2, 2022
3 min

PPCChat Roundup Show Notes

Programmatic Advertising | PPCChat Roundup EP228

In today's episode, we have Julie taking us on the topic of Programmatic Advertising, and she is joined by Mark Poirier as well as, as Hélène Parker - she is also a programmatic ninja out of the group of us. She's got a podcast - The Programmatic Digest Podcast. If you want to learn about programmatic, I really highly recommend that you listen to her podcast. It was such a shame I didn't join it live because, we had changed clocks. The clock has gone back an hour, last week.

Meta & TikTok Ads - Creative Strategies Needed for Q4 | EP227 PPCChat Roundup

Oct 18, 2022
2 min

PPCChat Roundup Show Notes

Meta & TikTok Ads - Creative Strategies Needed for Q4 | EP227 PPCChat Roundup

In today's episode, we have Julie taking us on the topic of Meta and TikTok ads, creative strategies needed for Q4. This is something very different from, our usual chat and at this stage, I think it is important to remember that when we say PPC, we don't just mean paid search as in Google or Microsoft search ads, but we actually mean any paid media channels. Subscribe To Newsletter And obviously as we know, , digital advertising has been evolving. There's something that we t

Competition - How to Analyze It & Thrive in PPC | EP226

Oct 12, 2022
2 min

PPCChat Roundup Show Notes

Competition - How to Analyze It & Thrive in PPC | EP226

In today's episode, we have Julie taking us on another great topic. This week we are gonna be talking about competition, how to analyze it and thrive in PPC. Now of course I do have to reference PPC Live UK at some point but I'm gonna start very early. Right off the bat even about how not too long ago, when I did my first talk, I talked about the new roles of a paid search manager. Subscribe to Newsletter And right now, more than ever, we need to keep on top of competition, k

Google's Search On 22 Event & What It Means for PPC | EP225

Oct 5, 2022
2 min

PPCChat Roundup Show Notes

Google's Search On 22 Event & What It Means for PPC | EP225

In today's episode we have Julie taking us one of those topics based on a chat webinar that happened by Google last week so this week we are gonna be talking about Google's Search On 2022 event and what it means for PPC. Ginny, who's the ad liaison of Google, tried to get me to join a round table with, I'm sure some other amazing experts, but it was the day before my PPC Live UK event, which happened on the 29th of September, which went amazingly, blow my mind, successfully

Planning & Research in Today’s PPC | EP224 PPCChat Roundup

Sep 27, 2022
2 min

PPCChat Roundup Show Notes

Planning & Research in Today’s PPC | EP224 PPCChat Roundup

In today's episode, we have Julie taken us on, a very great topic. I know I always say that, but it's always true talking about planning and research in today's ppc. She actually messaged me just before the chat started saying that, she liked my suggestion about planning for next year and how budgeting will happen. I'm not gonna spoil the surprise with what the question is gonna be, but yeah, it was based on something I suggested, so she now built this chat around it about pl

How to Talk PPC with Non-PPC People | EP223 PPCChat Roundup

Sep 20, 2022
2 min

PPCChat Roundup Show Notes

How to Talk PPC with Non-PPC People | EP223 PPCChat Roundup

In today's episode, we have Julie taking us on a great talk about how to talk PPC with non-PPC people. I will definitely need some tips on this. In my family we have a doctor, well two doctors - my dad and my brother are doctors. My sister works in marketing, but not quite digital marketing at all. More the outdoor marketing and teaching side of that kind of marketing and I'd say media comms really and me other sister is a lawyer and my mom is an accountant, a retired account

Taking the Frenzy out of PPC | EP222 PPCChat Roundup

Sep 13, 2022
2 min

PPCChat Roundup Show Notes

Taking the Frenzy out of PPC | EP222 PPCChat Roundup

In today's episode, we have Julie taking inspiration from an article that Kirk Williams wrote and had published on Search Engine Land and it's called It's time to de-frenzy PPC. He gave seven situations of why people have a bit of frenzied/panicked/firefighting time in paid search companies. I'd say it mostly happens in paid search agencies, because you're trying to deal with client requests or with paid search freelancers, trying to deal with frienzied client requests esp

Managing PPC in Unsettled Economic times | EP221 PPCChat Roundup

Sep 6, 2022
2 min

PPCChat Roundup Show Notes

Managing PPC in Unsettled Economic times | EP221 PPCChat Roundup

In today's episode, we have Julie taking us on a very timely topic. I don't know about you, but the economic crisis has been top of mind and of discussions lately. And so we are gonna be discussing managing PPC in unsettled economic times. Subscribe To Newsletter I hope this is useful for you, especially if you have clients who might feel like their brand is not a priority item for people to be buying, or might be something that is more secondary or more a luxury item. So

PPC Metrics in 2022 | EP220 PPCChat Roundup

Aug 30, 2022
2 min

PPCChat Roundup Show Notes

PPC Metrics in 2022 | EP220 PPCChat Roundup

In today's episode, we have Julie taken us on another great topic, talking about what metrics matter in PPC in 2022, another great topic because our marketing life is all about metrics. Whether you work in paid search or SEO or email marketing or display, programmatics, social. All this these channels they are always going to be talking about, clicks, CTR, return on ad spends, and these days Opti score (Google help me!). So we're gonna be talking, what are really the ones tha

PPC for Lead Gen, What is working, What is not working | EP219 PPCChat Roundup

Aug 23, 2022
2 min

PPCChat Roundup Show Notes

PPC for Lead Gen, What is working, What is not working | EP219 PPCChat Roundup

In today's episode, we have Julie taking us on another great topic. We are gonna be talking about PPC for lead gen - what's working and what's not. And I think this is a really nice one because everything can be focused on eCommerce revenue and return and ad spend. But sometimes a lot of the times leads are also an important part of a journey and trying to know what that quality lead is and driving the right clicks that's gonna lead to a quality form fill or quality person

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