Paid Search Chat

Hello, and welcome to this week's episode of the PPCChat Roundup. In today's episode, we have Julie on a well deserved holiday so we've got the amazing Duane Brown taking the helm on this fantastic topic that we've got chatting about today. And we talk about client and account onboarding and standard operating procedures, (SOPs). Subscribe to Newsletter And this is a topic that I think is such a great follow up from our conversation last week about managing and setting expect

In today's episode, we have Julie leading us in another fantastic topic. And I was so excited that I was able to join live and the topic was setting and managing expectations in this new age of PPC in this new age of automation and data privacy and things being deprecated, keyword totally changing and lots of things changing by the minute, month, week and year. You always need to be on top of that. Subscribe to Newsletter So those conversations that we have with our clients,

Welcome to this week's episode of the PPCChat Roundup. In today's episode, we have the glorious Julie Bacchini, glorious, yes I said it. She's back at the helm taking us through a fantastic chat about a very important topic right now, though, it kind of evolved out of us talking about Google marketing live. Subscribe to Newsletter We talk about B2B in PPC 2022. Yes It kind of evolved from two consecutive weeks of having chats about Google marketing live, mainly because there

Welcome to this week's episode of the PPCChat Roundup. This week we went back to our usual format of July Bacchini presenting us with several very interesting questions on a topic. And we continue on the topic of Google Marketing live, this time joined by Google Ads' Liaison - Ginny Marvin. Now if you don't remember last week Tuesday during our 5:00 PM UK time and 12:00 PM Eastern time chat we shared our reactions about Google marketing live while it was happening live at tha

Welcome to this week's episode of the PPCChat Roundup. Today's episode was a unique one. We didn't quite have the usual discussion where Julie asks some questions and we give expert answers. There was the Google marketing live. It was a conference that happened live on Google as in, there were people there. I saw pictures of Christi Olson of Microsoft and Kirk Williams (aka PPCKirk) and Frederick Vallaeys (Optmyzr) and several other people. So they were actually out th

We've got the fantastic Julie leading us on another fantastic topic if I do say so myself. We're talking about breaking into PPC speaking. It's a topic very close to my heart because I love talking. I have spoken at several conferences like Brighton SEO, SMX, Marin Live, Ad World Experience and I even get called back which I feel is the best compliment. It means that they liked me the first time they want me back a second time. So, it's been such a privilege and I really just

In today's episode, we have Julie Bacchini lead the discussion on the topic of messy match types and account structures. This is based on a tweet towards an article that PPCKirk, AKA Kirk Williams wrote on behalf of his company Zato. It was him talking about keyword match type and segmentation and whether keyword match type segmentation is dead. When I started, especially, it was very much you separate keywords and different match types in different ad groups or even differen

Listen to LinkedIn Ads in 2022 | EP203 from PPCChat Roundup by Anu Adegbola with Featuring AJ Wilcox

In today's episode, we have Julie Bachini again, very amazingly taking the helm on our topic of today, which is managing PPC in tough economic times. This is happening pretty much, I'd imagine, all over the globe. I know, definitely for sure, for people in the US and people in the UK for us here, petrol prices or gas prices, to my US listeners, are at an all time high. Subscribe to the Newsletter It's been high for a while when, before it will be high for maybe a few weeks an

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) on Hiring in PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) on All About PPC Audits

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Brie E Anderson

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Navah Hopkins (@navahf)

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) talking about Brand Safety

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@AmaliaEFowler)

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) with John Lee (@John_A_Lee)

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) - co-hosted by Sonika Chandra

In today's episode, we have a very nice and honest conversation about our PPC career parts. I always say that this is a chat about Paid Media experts telling it as it is. And it was very much proven in a lot of the answers that we got in this week's chat. Because in this chat we were joined by people who started their career maybe a couple of years ago to people who have been in this industry for 20 years. So yeah, it was just a great, realization of the amount of knowledg

In this week's very lively discussion - and really, this was one for the books - we had a great discussion led by Julie Bachini, as usual but she was joined by another fellow PSA board member as well as Google Ads' Liaison - Ginny Marvin. We talk about Performance Max, we ask question to the community as to whether they are using it, how they are using it, what they have found out about it and we then pose Ginny the questions that we've burning to ask about PMax - espe

In this week's episode we had special guest and my fellow Paid Search Association (PSA) board member and author of not just one but two books on Paid Search automation. The first one called Digital Marketing in AI World and more recenlty (released earch 2022), Unlevel the Playing Field. We are here joined by Frederick Vallaeys founder of Optmyzr. Subscribe to Newsletter We talked to him about some of the questions he posed in his book and the answers he gives and just b