Catch up on 21 Search Engine Land articles I covered this week, featuring the latest updates in Google Ads, AI Max, ChatGPT advertising, campaign measurement, retail media, and PPC automation.

AI is transforming PPC, but the marketers who stand out will be those who combine automation with human judgment, strong fundamentals, and a deep understanding of their clients’ business goals.

Evolving with Paid Search with Ameet Khabra