Listen here to the discussion of how the PPC community would like to reimagine PPC:
In today's episode, we have Julie Bacchini taking us on a very great topic, we are going to be talking about navigating ever advancing automation in PPC. We are very much in the automation era. I think that's the present and the future. You need to find a way of using it and making the most of it.
I personally think we shouldn't rely on it too much but should keep a very close eye on it. We still need human beings looking at how it works and appropriating it properly. But yes, we are very much in the era of automation, AI, machine learning, whichever one you'd call it.
We're going to be talking about how we navigate the more prevalent uses of it especially with some new updates from Google about how they're integrating it with PMAX and more/
Questions covered: Q1 Â How far have you waded into using automation in your PPC practices? Dipped your toes, in up to your knees or swimming in the ocean of automation?
Q2 How would you describe your general attitude about PPC automation?
Q3 Where do you use and/or plan to use automation the most in 2024? What has influenced your decisions about how and what to use?
Q4 What are you stubborn about when it comes to automation in PPC? What is the reason for your stubbornness on that aspect?
For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.
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