Evolving with Paid Search with Ameet Khabra | PPCChat Roundup EP315
- Anu Adegbola
- Mar 13, 2025
- 2 min read
Listen here to the great advice given by Ameet Khabra on evolving in Paid Search:
In our 315th episode - we are joined by the awesome Ameet Khabra to talk about her transition from working for a company, switching to freewlance and then starting Hop Skip Media
Ameet also gave some great advice about bidding strategy, how she uses Performance Max and what's important to succeed in this industry.
Questions covered:
Q1 How has your journey in the industry been?
Q2 What are your biggest frustrations with the industry right now?
Q3 You only do smart bidding - why? what is your position on which strategy to use and under what circumstances?
Q4 What are your thoughts on PMax?
Exit questions:
What’s one thing you want to leave people with
Best advice you have been given
Imposter Syndrome moment
Special mentions.
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For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.
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