Strategic & Tactical Biases in PPC | PPCChat Roundup EP295

Listen here to the discussion of strategic and tactical biases in PPC :

In today's episode we have Julie leading us in a topic we should all be paying attention to - strategic and tactical biases in PPC! :)

We share our opinions on bidding, performance max, ad group structure, recommendations and more. It isn't only the SEOs who answer "it depends" in response to a lot of questions.

Listen to the very insightful opinions given by our #PPCChat experts.

Questions covered:

Q1 Smart versus manual bidding - what is your position on which strategy to use and under what circumstances?

Q2 Performance Max campaigns, both generally and relative to brand terms - what is your position on using PMax and under what circumstances?

Q3 Keyword structures (SKAGs, STAGS, match types, etc.) - what is your position on which strategy to use and under what circumstances?

Q4 Do you think you have any biases against platforms? If so, which ones and why?

Q5 Do you have a natural trust or distrust of advice or recommendations from platforms? Does it vary by platform and why?

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For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.

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