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Anu Adegbola

Your PPC Mindset Coach

Introduction

I have been in the digital marketing industry since 2008, and I have worked with brands, agencies and tech tools.

I now write for Search Engine Land, one of the largest publications in our industry. I've got my finger on the pulse of everything that is changing in the Paid Search industry and how marketers need to adapt to it. 

I founded a networking event (
PPC Live) and a podcast (PPC Live The Podcast) to bring together the industry's best knowledge, as well as the biggest mistakes they have experienced and how they have turned them into their biggest triumphs.

Let's reignite your confidence as a Paid Search professional.

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Worked with:

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What people are saying

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Anu, just wanted to say thank you very much because you are a massive reason I was up there [Performance MCR] today. You gave me the confidence to know that I know what im talking about, so I just wanted to personally thank you. Your never-ending support means so much.

Matt Beswick, Paid Marketing Manager,

Quality Bearings

Anu has a thirst for knowledge and consistently pushes herself to excel, whether that's in the sales number she hits or the innovations she brings to the team. Constantly pushing the boundaries of digital marketing has made her a huge asset to the team and a star in the industry.

Chris Ellsmore, Global Head of Search,

Premier Farnell 

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Anu's sense of vision and possibility is something I've always admired and when she joined Brainlabs in 2020, I had the privilege of seeing the inner workings of this process.Anu has a terrific sense of balance between concrete, measurable actions and the larger quilt of impact her work can have. When assessing projects or plans, Anu demonstrated attention to the effectiveness and targeting of our goals. 

Carrie Albright, Group VP, Brainlabs

Anu is one of the most unique and talented colleagues I’ve had the pleasure to work with, possessing in equal measure; drive, determination and commercial thinking. Coupled with an unbridled passion for the digital space and entrepreneurial flare, I can only hope our paths cross again in our careers. 

Justin Lyster, Global Director Ecommerce Trading,

Premier Farnell at Blackwoods

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From our first phone conversation, I knew I would love working with Anu and that she was special. And she proved this over the months that we worked together. She’s charismatic, passionated about digital and has great knowledge of the media world. If you have the chance, work with her because she’s great! 

Marta Garcia Bravo, Performance Strategy Director,

Essense Media

Speaking

Book Me To Speak

Conference/Webinar Speaker/Podcast Guest

Find me at top conferences/podcasts/YouTube channels like SMX, TheMarketingMeetup, The Girls in Marketing Podcast, Friends of Search and more.

Watch

Every week, Anu chats with PPC experts sharing their biggest f*ups 

and how they turned things around

EP331 - From Viral Tweet to Google's Watchlist ft Aaron Levy (video)
43:15
EP330 - How a £2K mistake made me a better PPC Manager ft. Matt Shenton (video)
33:40
EP329 - The £30K Mistake: When Too Many Leads Became a Problem ft Gareth Westhead (video)
35:17
EP328 - The Location Targeting Error That Strengthened Client Relations ft Ellisabetta (video)
34:57
EP327 - How a Blog Post Got Me Banned by Facebook — and Why I Don’t Regret It ft Sarah Sal (video)
36:42
EP326 - Clients We Should’ve Fired Sooner ft Sarah Stemen (video)
38:24
EP325 - Turning a 40% ROAS Mistake into Opportunity ft Kate Luke (video)
28:50
EP323 - The Double-Edged Sword of Building Your Brand ft Dii Pooler (video)
28:15
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