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Explaining Confusing & Confounding Things in PPC | PPCChat Roundup EP286

Updated: Apr 11

Listen here to the discussion about explaining confusing & confounding things in PPC:

In today's episode, we have Julie Bacchini taking us on a very interesting topic I definitely think called explaining, confusing and confounding things in PPC. So if you've not realized that things are changing, like almost sometimes by the minutes in the, paid search world right now on the what rock have you been hiding?

PPC Freelancing

We had a very interesting conversation talking about the changes and how we are dealing with them with our clients.

And yeah, I hope you enjoy the feedback, the experts discussions about this today, because there was lots to go through

Questions covered: Q1 Do you feel like there are more, less or the same amount of things you have to explain to clients and stakeholders about PPC today than in the past?

Q2 What are you explaining most frequently these days?

Q3 Which ad platforms are the most confusing or confounding to have to explain to clients or stakeholders lately? What has been the most confusing or confounding element you’ve had to explain recently?


For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.

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