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Anu Adegbola

Paid Search Account Director

Podcast Host

Conference Speaker


+44 7525 942 804



A Bit About Me

My name is Anu Adegbola and I have 12+ years of delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership on agency, in-house and marketing tech side.

I loooove data, Microsoft Excel (ask about her favourite formula) and automation (got a big Paid Search account process? - I've got a script for that).

I also am an international conference speaker having spoken at: BrightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SESLondon, MarinSoftware, AdWorld Experience (Bologna), and many more.

I am a Podcast Host, Marketing Week miniMBA graduate and volunteer as president on the board of the Paid Search Association.

Work Experience

Jan 2022 - Present

March 2018 - Present

September 2017 - December  2021

September 2020 - March  2021

Marin Software

Working with prospective and current clients to uncover requirements, assess the state of current SEM programs and develop strategies to win and retain business.

PPCChat Roundup Podcast

Host, producer and editor of  the podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”!


- Working with Agencies and Advertisers on Paid Media projects covering strategy, analysis, & execution
- Sourcing and sharing the best practice of Paid Search, Google Ads Automation and Microsoft Excel reporting,
- Developing and implementing brand strategy,
- Assisting with developing content for sales implementation,
- Creating content for branding (e.g blog articles, webinars & newsletters).


Leading a high performing/efficient marketing department in one of the most award winning digital agencies in the world.

Let's Get


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