AI Client Side with Helen Dooner | PPCChat Roundup EP313
Listen here to the great advice given by Helen Dooner on AI and impressing clients:
In today's 313th episode - we are joined by the awesome Helen Dooner of Pharmacy2U to talk about how she deals with all the AI changes and updates from a client-side perspective.
We also talk a lot about the soft skills needed to survive in the Paid Search world.
Questions covered:
Q1 What was the biggest shift for you in how you run PPC campaign when you moved in-house
Q2 What are your general feelings towards AI
Q3 What wouldn’t you allow AI to touch
Q4 What has AI changed the most for you
Q5 Does your Lead Gen team use Performance Max
Exit questions:
What’s one thing you want to leave people with
Advice to freelancers wanting to pitch - what is important to you as a client
Best advice you have been given
Imposter Syndrome moment
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For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.
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Helen Dooner's discussion on managing AI changes from a client-side perspective is very timely. The questions covered, particularly "what wouldn’t you allow AI to touch" and the emphasis on soft skills, underscore the enduring need for human strategy and discernment in PPC. For valuable insights into developing effective human-led strategies alongside AI implementation in client-side PPC, https://cellesim.com/ provides further guidance.
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