Hello, and a happy new year! Let's dig right in with a juicy topic, PPC, yikes moments, and how to handle them. Partly because of the PBR Twitter debacle yesterday. And the debacle she's talking about is when these guys called Pabst Blue rRbbon (PBR), deleting a bizarre tweet and the tweet went, "Not drinking this January? Try eating a$$". Yeah. I don't understand that as well. They quickly deleted that not to long afterwards, but people were debating as to whether that was a good or bad idea.
The person who wrote that tweet can't be in any of the executive's good books anyways. But those kind of moments aren't isolated to un-wise tweets.
So we decided discuss some of our favourite ones and how we've handled them
Listen to this podcast episode on our favourite PPC Yikes Moments:
The questions we went over are:
Q1 Have you ever been in a situation where a client or stakeholder wanted to do something in PPC that you thought was really ill-advised? How did/would you handle it?
Q2 Have you ever been in a situation where the client or stakeholder did something really ill-advised outside of PPC that impacted your work? How did/would you handle it?
Q3 What was your biggest PPC “yikes moment” thus far? How did you handle it?
Q4 Is there a scenario that you worry about causing a major PPC “yikes moment” that keeps you up at night? Have you done anything to try to prevent that scenario from happening?
Q5 What are some things that clients or stakeholders do that make you cringe that you wish they wouldn’t do or would at least consult with the PPC team about?
Q6 What do you view as your level of responsibility to alert clients or stakeholders when they are thinking about doing something ill-advised? How do/would you handle this situation?
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For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.
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