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Taking the Frenzy out of PPC | EP222 PPCChat Roundup

Updated: Jun 3, 2023

In today's episode, we have Julie taking inspiration from an article that Kirk Williams wrote and had published on Search Engine Land and it's called It's time to de-frenzy PPC. He gave seven situations of why people have a bit of frenzied/panicked/firefighting time in paid search companies. I'd say it mostly happens in paid search agencies, because you're trying to deal with client requests or with paid search freelancers, trying to deal with frienzied client requests especially when the outcome of the relationship is not matching expectations.

So we talk about how to set boundaries, how to make sure that you're looking after yourself, that you're separating work from home and the tips to help to do with that. So I do hope you find this very useful.

Listen to the experts give tips about how to take the frenzy out of PPC:

Questions covered:

Q1 Do you and/or your team find yourselves working nights, weekends, etc. regularly? If so, why? And if not, why not?

Q2: Do you find that your clients or stakeholders are regularly requesting “emergency” or “urgent” help on things?

If so, what kinds of things? And, how do you handle these requests?

Q3 Do you have any language that you use in your contracts or communications when a client or stakeholder views something as an “emergency” or “urgent”, when it really is not? Do you specifically define what you consider to be an emergency situation?

Q4 Do you have any processes in place that either add to a frenzied atmosphere or reduce a frenzied atmosphere? Is this something you're going to be thinking about after this chat?

For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.

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Pssst...Are you in London and would love to attend a PPC event for only £15? We have Crystal Carter talking about SEO and PPC (the perfect pairing), Chris Ridley talking giving practical tips for Performax Max campaign, Veronica RuMor telling you the best way to align data analysis between agency and clientside, and the one and only Rand Fishkin joining for a virtual Q&A session. Send your questions in here. And if that isn't ample reason enough - we have 5 sponsors and have booked the Shard as a venue! So come join us on the 22nd floor. Check out PPC Live UK - London's only locally run PPC focused event.


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