In today's episode, we have Julie taking inspiration from an article that Kirk Williams wrote and had published on Search Engine Land and it's called It's time to de-frenzy PPC. He gave seven situations of why people have a bit of frenzied/panicked/firefighting time in paid search companies. I'd say it mostly happens in paid search agencies, because you're trying to deal with client requests or with paid search freelancers, trying to deal with frienzied client requests especially when the outcome of the relationship is not matching expectations.
So we talk about how to set boundaries, how to make sure that you're looking after yourself, that you're separating work from home and the tips to help to do with that. So I do hope you find this very useful.
Listen to the experts give tips about how to take the frenzy out of PPC:
Q1 Do you and/or your team find yourselves working nights, weekends, etc. regularly? If so, why? And if not, why not?
Q2: Do you find that your clients or stakeholders are regularly requesting “emergency” or “urgent” help on things?
If so, what kinds of things? And, how do you handle these requests?
Q3 Do you have any language that you use in your contracts or communications when a client or stakeholder views something as an “emergency” or “urgent”, when it really is not? Do you specifically define what you consider to be an emergency situation?
Q4 Do you have any processes in place that either add to a frenzied atmosphere or reduce a frenzied atmosphere? Is this something you're going to be thinking about after this chat?
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