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Q5 Paid Social Tactics to Successfully Wrap the Year | PPCChat Roundup EP232

In today's episode, we have the awesome Julie Bacchini being joined by another awesome PPCChat community member, Akvilė DeFazio. She's our co-host today, and they both will be talking about Q5 Paid social tactics to successfully wrap the year.



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Now you might be wondering Q5, what is Q5? So we are counting that as not quite the last quarter, because obviously quarter is three months. But we're talking about like the last week - beyween the 26th and the 31st of December


There's still going to be a lot of paid search, paid social, after the big burst of sales and retail frenzy and retail campaigns going all crazy. So how do you really stay effective in the last few weeks of the year, how do you stand out and how do you ensure that you end the year on a high, right up until December 31st?


Listen to the experts giving tips on nailing paid social in Q5 (26th - 31st December)


Q1 Is “Q5” (December 25-31) a term you are familiar with? And if so, do you plan for it specifically?

Q2 How have your paid social efforts gone so far this holiday season?

Q3 What are the benefits of advertising during Q5?

Q4 What type of messaging have you seen work well for Q5 advertising or do you plan to test?

Q5 What tools do you use for Q5 campaign and messaging inspiration?

Q6 Have you run Q5 campaigns and ads in prior years? What worked well (or didn’t) for you?

Links shared:

Social media messaging/content tool


For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.


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