PPC for Lead Gen, What is working, What is not working | EP219 PPCChat Roundup

In today's episode, we have Julie taking us on another great topic. We are gonna be talking about PPC for lead gen - what's working and what's not. And I think this is a really nice one because everything can be focused on eCommerce revenue and return and ad spend.


But sometimes a lot of the times leads are also an important part of a journey and trying to know what that quality lead is and driving the right clicks that's gonna lead to a quality form fill or quality person calling through because actually the moment of generating the revenue cannot be on the site.


And for someone like myself, who also is trying to push for subscribers, this kind of strategy is gonna be really great for me knowing the best strategy for lead gen, because I have a newsletter.


I tried to do a lead gen campaign on Facebook and I wonder whether we are gonna go into the territory of Facebook because I wasn't able to join the chat live unfortunately because I had back to back meetings earlier on today. Anyway, excited to hear what the experts have to say.


Let's listen to best PPC for Lead Gen tips:

Questions covered are:


Q1 If you are doing PPC for lead generation (lead gen) for what industry or industries are you currently advertising?


Q2 Which advertising platform(s) are you currently using for your lead gen PPC? Does it vary at all by industry? (Performance on the platforms will be the next Q).


Q3 Which platforms are having the most success for your lead gen PPC efforts currently? Is this different from where you have found success in the past?


Q4 What is your biggest challenge in lead gen PPC right now? Has it changed in the last 6 to 12 months?


Q5 Have you tried anything new lately or are you wanting to try anything new for your lead gen PPC accounts?

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