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Planning & Research in Today’s PPC | EP224 PPCChat Roundup

Updated: Sep 30, 2022

In today's episode, we have Julie taken us on, a very great topic. I know I always say that, but it's always true talking about planning and research in today's ppc. She actually messaged me just before the chat started saying that, she liked my suggestion about planning for next year and how budgeting will happen.

I'm not gonna spoil the surprise with what the question is gonna be, but yeah, it was based on something I suggested, so she now built this chat around it about planning and researching in today's ppc. So we gathered to give some tips on best ways to plan keyword research, competitive research, competitor analysis, and all that kind of stuff. Hope you enjoy!

Listen to the experts give tips on best ways to plan and research in today's PPC world:

Questions covered:

Q1 Are you in the midst of any PPC planning right now? If so, what kinds of planning are you working on?

Q2: How are you handling budgeting planning for 2023? Are you using 2022 or your comparison? If so, why and if not, why not and what are you using? Are other economic factors coming into your planning (inflation, recession, etc.)?

Q3 How are you conducting keyword research these days (if you are!)? Any tools you’re using that you like to help with this task?

Q4 How are you conducting competitor research these days (if you are)? Any tools you’re using that you like to help with this task?

Q5 What is your biggest challenge with PPC planning or research right now? Let’s see if we can help each other!

Links shared:

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