In today's episode, we have Julie taking us on a very timely topic. I don't know about you, but the economic crisis has been top of mind and of discussions lately. And so we are gonna be discussing managing PPC in unsettled economic times.
I hope this is useful for you, especially if you have clients who might feel like their brand is not a priority item for people to be buying, or might be something that is more secondary or more a luxury item. So if you do look after one of those brands where the product seems to be quite luxury, we feel for you, we're thinking about you and we're gonna be discussing how to get through that.
Listen to the experts giving the top tips on how to manage PPC accounts during uncertain economic times:
Questions covered were:
Q1 Are you concerned about the economy in general as we head into Q4? If so, why and what is most concerning? And if not, why not?
Q2 Are you concerned about the economy relative to the industry(ies) you manage advertising for heading into Q4? If so, why and what is most concerning? And if not, why not?
Q3 Are your clients or stakeholders bringing up any economic concerns? If so, what are they most worried about heading into Q4?
Q4 Are you seeing impacts in your accounts that you think are due to economic factors? If so, what are you seeing and on which platform(s)?
Q5 Are you proactively doing anything in your accounts due to economic conditions or concern over economic conditions?
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