How to Talk PPC with Non-PPC People | EP223 PPCChat Roundup

In today's episode, we have Julie taking us on a great talk about how to talk PPC with non-PPC people. I will definitely need some tips on this. In my family we have a doctor, well two doctors - my dad and my brother are doctors. My sister works in marketing, but not quite digital marketing at all. More the outdoor marketing and teaching side of that kind of marketing and I'd say media comms really and me other sister is a lawyer and my mom is an accountant, a retired accountant.


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A lot of people who are not PPC people at all so I'm very intrigued to see what the answers were today because unfortunately I missed it. So it's really great to see how we talk to clients, especially those who are not the marketing managers and are just generally non PPC people, because even people who are in marketing who do not know about PPC, there can be lots of stuff that just go right over their head.


Amazing kudos on the person who suggested having this kind of talk about breaking things down in a proper way to non-PPC people.


Listen to the experts give their tips on the best way to talk PPC to non-PPC people.

Questions covered:


Q1 Do you regularly need to talk PPC with non-PPC people? If so, who are you most regularly talking to?


Q2: Have you found particular language or techniques to explain PPC to non-PPC people in ways they can actually understand it?


Q3 What aspects of PPC do you find are most often misunderstood by non-PPC people? How do you try to combat the misunderstandings?


Q4 Do you have resources that you like to point to non-PPC people to help them better understand PPC? Have you created any yourself? If so, on what topics?


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As usual, if you are in London and would love to attend a PPC event for only £15 at the Shard - keep reading! We have Crystal Carter talking about SEO and PPC (the perfect pairing), Chris Ridley talking giving practical tips for Performance Max campaign, Veronica RuMor telling you the best way to align data analysis between agency and clientside, and the one and only Rand Fishkin joining for a virtual Q&A session. Send your questions in here. And if that isn't ample reason enough - we have 6 sponsors ensuring the event will be recorded plus plenty of dirnks, refreshments and pizza! So come join us on the 22nd floor. Check out PPC Live UK - London's only locally run PPC focused event. For security reasons ticket sales will end on at 9am (BST) on the 28th September. I have had to release 50 more tickets as they are now going like hot cakes. So make sure you get that purchase in!