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Diversification in PPC | EP174 PPCChat Roundup

Updated: Apr 26, 2022

Today we're led again by the lovely Julie Bacchini, and we discuss not a surprise at all Diversification in PPC.

That's because of the outage that Facebook had and when we say Facebook, we mean several of the Facebook products but also Instagram and WhatsApp. For most of the day, I don't even think they go back live until this morning. Please correct me if I'm wrong.

A lot of people I imagine with social media, the first thing you think of is, you know, go on Facebook. I, you know, use Instagram, but there are options. The likes of Twitter had a field day on Monday.

They sent out a tweet going, to everybody hello from Twitter kind of thing, something along those lines. Cause everybody was pretty much on Twitter as there main social media platform for the day. I also a meme on LinkedIn of a meme of, a car diverting away from the highway going towards Facebook and Instagram and WhatsApp, and instead was facing the the LinkedIn.

So off the back of that, we thought it was worth talking about how you can diversify that, how we can really, find the other opportunities of doing social media.

I know that there's always been talk especially about how it is difficult to use Facebook. How their platform is quite clunky as well. Support is not really that great as well, but because they are like Google, they do have quite a monopoly on that side of the market. I feel that they can be a bit of lackluster in their support or the changes that they're making to please advertisers.

Listen to the podcast episode on Diversifying in PPC:

The questions we then covered are:

Q1 What percentage of your advertising is currently done on Facebook and/or Instagram?

Q2 Were you impacted by the Facebook and Instagram blackout yesterday? If so, how were you impacted?

Q3 Did any clients/stakeholders have a reaction to this that was shared with you? Was your reaction to the platforms going down the same or different from your clients/stakeholders?

Q4 Are you thinking more about diversification in your PPC advertising platforms? If so, how long have you been thinking about/wanting to diversify more? What is the primary motivation?

Q5 Are clients/stakeholders asking for alternative strategies that move away from Facebook and/or Instagram or other platforms? If so, has their concern increased, decreased or stayed the same in the last few months?

Q6 What platforms have you been using or testing for use instead of Facebook and/or Instagram? How have those campaigns performed for you?

Q7 What is your biggest concern and/or challenge when it comes to diversification in your PPC planning and strategy?

For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.

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