Let's listen to the PPCChat community's thoughts on how they do research in PPC:
In today's episode, the first one of 2025, we discussed how we approach doing research in PPC. We talked about how frequent we do it, our main issues with it, how often we d it, our favourite tools and more.
Questions covered are:
Q1 Do you do research as part of your PPC strategy and management? If so, what types?
Q2 Is research something you do once or is it ongoing? If it is ongoing, at what frequency are you doing it and what types are you doing?
Q3 Do you have any tools you use for PPC research?
Q4 What is your biggest struggle or challenge when doing PPC research?
Q5 Is there a tool you wish existed for PPC research?
Tools Mentioned:
Google Keyword Planner
Google Trends
Meta Ad library
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For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.
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