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Creating Ad Creative That Drives Conversions | PPCChat Roundup EP247

In today's episode, we have the lovely Julie Bacchini taking us on the helm of a great talk of topic, Creating Ad Creative that Drives Conversion. Julie was joined by co-hosts @HireFireTeam who are going to be talking about best way to create creatives. Warning - this is mostly about Paid Social creatives - so Facebook, Twitter, LinkedIn etc.

So this is about developing impactful images, video ads etc. It was great to have them chat about it. I don't do Paid Social so this was a learning curve for me on the best way to create creatives that drive conversions.

So let hear what the creative advice that has been given.

Questions asked:

Q1 Are you currently running ads on social platforms? If so, which one(s)? And for what type of product or service are you advertising?

Q2 Do you find a particular type of ad creative drives the best results for the brands you work with? Does it vary by platform?

Q3 How do you currently test ad creative in your social campaigns? Does your testing method vary by platform?

Q4 What is your biggest challenge or frustration when it comes to testing ad creative in your social campaigns? Q5 Are there any resources you’ve found that help with your social ad creative? Either inspiration and/or for testing?

For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.

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