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Brand Safety in PPC | PPCChat Roundup EP237

Updated: Jun 3, 2023

In today's episode, we have Julie taken us on another great topic talking about brand safety in PPC. A very important topic. Loads of news going on, loads of different kind of website.

You want to be really careful about what your sites show against and really be on top of brand safety. So we talk about the platforms, whether the clients are worried about this, the platforms that are doing this well and not doing this well. How we keep on top of this and how.

Listen to the experts share their best Brand Safety tips:

Q1 Is brand safety a major concern for the brands you are currently working with - and why or why not?

Q2 What is your most pressing brand safety concern or issue today?

Q3 Do you think some platforms handle brand safety better than others? Who is the best? Who is the worst?

Q4 Are there any initiatives that you have stopped and/or plan to stop or pause due to brand safety concerns? Or any that you’ve just decided not to do because of brand safety issues or concerns?

Q5 What is on your brand safety wish list for platforms? This can be a general wish or specific to a platform(s).

For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.

Join us on our #PPCChat Roundup podcast, LinkedIn group, we would love to have you there. Send a request - the more, the merrier.

Please help grow the podcast - leave a review/rating on Spotify, Apple, Facebook and more - here.

The speakers AND topics of the next PPC Live UK events have been announced!

Azeem Ahmad (top 50 PPC Influencer of 2022) will be sharing actionable tips on Proving the value of PPC in your overall marketing strategy

Maddie Crawford is going to be talking about The Ad Copy You Think Matters vs. The Ad Copy Your Audience Cares About

Tiffany Shears who according to her team is the tracking Yoda will be showing us how to be a GTM pro.

And last but by no means least Sophie Logan (top 50 PPC Influencer of 2022) will wake us up to the golden nuggets there are to be found with the Microsoft Audience Network.

We are also excited to announce our Headline Sponsor, Add3!

Add3 is a digital marketing agency that specializes in paid media strategies that deliver the right message to the right audience at the point of maximum impact. They understand the expansive landscape in the US, from region-specific dialogue to customer behaviours, bridging the gap where UK agencies cannot. Wherever you are, they are ready to help you scale, sustain and thrive in the western world's biggest media market!

This means that for this next event, we'll again have - a prosecco reception, more drinks, more food, enough pizza for everyone, and swag gifts for everyone!

We know January is all about budgeting and cutting down but we promise you, it will be £16 very well spent!


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