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AI & PPC | PPCChat Roundup EP238

In today's episode, we have Julie taking us on a very timely topic. And I say this many times because that's what we're always doing because the industry is always evolving. There's always something new to talk about, and we are gonna be talking about AI and PPC.

As I'm sure that you probably have seen on your LinkedIn or Twitter timeline with a lot of people have been talking about ChatGPT - an AI tool that if you ask it to deliver you some content in some way of like an a

d copy or something to write on your social media or some, like a bit of text to write or if you ask it a question for it to answer you, it gives you its knowledge of the thing that you've asked for based on a lot of the content that is online all over the world.

So yeah, we're talking about how that's gonna affect things like ad copy, keyword creation, and not just automation in digital advertising, in paid search and ai and how, AI could take over the menial day-to-day tasks that we are doing.

Listed to the experts give their opinion on AI and PPC.

Q1 Are you currently utilizing any AI (artificial intelligence) in your PPC efforts? If so, what are you using? If not, why not?

Q2 What type of AI do you think has the most promise for use in PPC and why?

Q3 What type of AI do you think is potentially most problematic for PPC and why?

Q4 What kind of AI would you like to see developed and/or deployed in PPC?

Q5 Do you have any ethical concerns about the use of AI in PPC? Or even AI in general?

Q6 What AI tools are out there that you've either used or want to try? (been trying to capture them as you've shared earlier in the chat too)

Thank you for listening!

Links Shared:

For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.

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The speakers AND topics of the next PPC Live UK events have been announced!

Azeem Ahmad (top 50 PPC Influencer of 2022) will be sharing actionable tips on Proving the value of PPC in your overall marketing strategy

Maddie Crawford is going to be talking about The Ad Copy You Think Matters vs. The Ad Copy Your Audience Cares About

Tiffany Shears who according to her team is the tracking Yoda will be showing us how to be a GTM pro.

And last but by no means least Sophie Logan (top 50 PPC Influencer of 2022) will wake us up to the golden nuggets there are to be found with the Microsoft Audience Network.

We know January is all about budgeting and cutting down but we promise you, it will be £16 very well spent!


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