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AI - Helpful or Headache in PPC | PPCChat Roundup EP250

In today's episode, we have the lovely Julie Bacchini taking us on the helm of a great talk of topic - AI - Helpful or Headache in PPC. This one wasn't quite as pre-planned as before because over the weekend Search Engine Land released an article saying that Google planning new search engine while working on new search features under Project Magi.

Testing Broad Match

So that means they are in the process of building an all new search engine powered by its all new AI technology. I heard about it from Julie's reaction post about it because she was not best pleased about this new update.

When it comes to Google, you have to always be ready for change but it's sometimes worrisome to think who'se best interest Google has when creating these updates and whether they listen to all out chats and concerns about these new updates.

Listen here to people's views as to whether AI will benefit the PPC industry:

Questions asked:

Q1 How do you define AI when it comes to PPC?

Q2 What aspects of AI do you think are helpful for PPC?

Q3 What aspects of AI do you think are a headache or difficult for PPC?

Q4 What do you think is the most exciting and/or potentially the most useful aspect of AI for PPC?

Q5 What do you think is the most frustrating, troublesome or negative aspect of AI for PPC?

Q6 What is on your AI wish list for PPC?

For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.

Join us on our #PPCChat Roundup podcast, LinkedIn group, we would love to have you there. Send a request - the more, the merrier.

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