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Achieving a More Holistic Approach To Your PPC Marketing Efforts | PPCChat Roundup EP233

Updated: Jun 3, 2023

In today's episode, we have Julie taken us on another great topic, in the community, talking aboht - Achieving a more holistic approach to your PPC marketing efforts. So making sure that what you're doing is adding to all the different marketing efforts that a business is doing.

I wasn't able to make this chat live but I was actually doing something that's very similar. I was on a webinar talking about marketing budgets and how paid search really has to work towards the whole marketing budget after. A couple of years of big three disruptors - we're talking covid, economic downturn, and loads of new platforms. There's TikTok, there's Snapchat, there's YouTube shorts, and all these kind of different platfroms to baffle marketers.

How should we approach them? Do you rush into testing them? Do you, test and learn? Do you pause? Do you, see what your competitors are doing? Either way It's definitely all about approaching your budget in a holistic way.

So yeah, I wasn't able to do the chat but I'm excited to see what tips, our experts gave about doing paid search in a holistic way.

Listen to the experts giving tips on approaching paid search in a holistic way:

Questions Covered,

Q1 Let’s get an idea of who is participating today! Are you an agency, a consultant, a freelancer or in-house PPC? If you’re agency or in-house, what level are you in the organization?

Q2 How are you measuring the success of your PPC efforts these days? Are you also privy to metrics for other marketing channels? If so, which channels do you have insight into?

Q3 If you have access to data from outside of PPC, how are you using it to influence your paid search and/or paid social efforts?

Q4 Are you stuck in a PPC silo? If so, what is your biggest frustration with being siloed?

Q5 What channels do you wish you had access to? What would you do with data from these other channels that would make your PPC efforts stronger?

Q6 Are there any resources and/or tools that you use to help have the most holistic view and strategy you can in your PPC efforts? Do you find that third-party tools are more or less necessary these days?

For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.

Join us on our #PPCChat Roundup podcast, LinkedIn group, we would love to have you there. Send a request - the more, the merrier.

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The speakers AND topics of the next PPC Live UK events have been announced!

Maddie Crawford is going to be talking about The Ad Copy You Think Matters vs. The Ad Copy Your Audience Cares About

Azeem Ahmad will be sharing actionable tips on Proving the value of PPC in your overall marketing strategy

Tiffany Shears who according to her team is the tracking Yoda will be showing us how to be a GTM pro.

And last but by no means least Sophie Logan will wake us up to the golden nuggets there are to be found with the Microsoft Audience Network


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