All About PPC Audits | EP200 PPCChat Roundup

Updated: Apr 26

In today's episode, we have Julie Bacchini taking the lead again and leading us in a fantastic topic - All about PPC audits. So today we went over whether we do PPC audits or not, our favorite mistakes that we find, or different ways we need to audit.

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But most especially, we also look at the different types of audits that there are. My favorite came from Kirk Williams, where he gives us the different tiers of PPC audits and what the price ranges are/what you should charge for them. So if you're thinking of doing PPC audits definitely wait around for that answer so that you know how to charge for it. And so that you can be making the cash that deserve you you deserve for doing audits. Get that money!


Listen to the podcast episode on the best way to approach PPC Audits:

The questions we covered were:


Q1 Do you currently offer any kind of PPC audit services? If so, for which platforms? If not, why not?

Q2 Are your PPC audits stand-alone services or projects? Or do you include them as part of something else?

Q3 Do you charge for audits? If so, how do you charge and why do you charge for them? If not, why not? Does it vary by any circumstances?

Q4 Do you have a set process, sequence and/or checklist you use when doing PPC audits? Or is it a customized process every time?

Q5 Is there something you find pretty often in audits that is surprising (or should be surprising) that it is set up either incorrectly or suboptimally?


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