Listen here to our experts discussing how they try to capture attention in a frowded world:
In today's episode, we have Julie, bringing up a topic in light of it being Amazon prime day this week. We've got some Amazon prime days this week, so we will be focusing on capturing attention in a crowded world. We've got loads of platforms where loads of people are advertising on and the competition is higher than it has ever been. Even though there has been competition growing steadily over the years it's even higher now.
There's a crowded market on pretty much all the platforms, whether it is Google or Facebook or Microsoft or even like the likes of TikTok and some of the smaller brands.
And Threads maybe? Okay maybe not threads just yet. Nope, definitely not on Threads, but also the likes of Twitter and Quora and Reddit, all those platforms have competition. And of course, Amazon with Amazon prime day. Everybody has a sale going on during Amazon prime days. So we talk about how crowded it is, what's our strategy and what we do to stand out.
Q1 How competitive is advertising for the brands/industries you are currently working with for PPC advertising? And what industries are you working in?
Q2 What are some ways you try to make your ads stand out or grab attention? How/does this vary by either industry and/or platform?
Q3 Are some platforms more difficult than others for you to make headway on (are noisier or more crowded)? If so, which one(s) and why do you think that is?
Q4 Have you seen any ads lately that really caught your attention? What were they advertising and on what platform? And what, specifically, caught your eye?
Q5 Is there something you really want to try in any of your accounts that your clients or stakeholders just won’t let you run with?
For any feedback about the podcast, or maybe you want to give a correction about anything that has been shared to get in touch with me on Twitter, my DMS are open on the handle, @themarketinganu, or on LinkedIn.
Join us on our #PPCChat Roundup podcast, LinkedIn group, we would love to have you there. Send a request - the more, the merrier.
Please help grow the podcast - leave a review/rating on Spotify, Apple, Facebook and more - here.
Want to join a thriving PPC Community, then we have two communities for you.
There is either the PLU Chat group - a very active WhatsApp group of people sharing their PPC issues in snappy responsive ways.
Or you can join our Slack group if there are a variety of PPC topics you want a more organised form of PPC discussion. Fill in the short form to get in.
Both communities are for specialists and novices alike to share ideas, struggles, resources and more. Looking forward to seeing you there.
Finally, for the latest podcast episode sent directly to your inbox, as well as news about the latest PPC Live UK events - subscribe to the newsletter that is your guide to unleashing your full PPC potential! We share blogs, news from the industry, and ways to connect with experts in the field to help with any of your PPC headaches.