This week Gernot Beinl showed us a a view from his Google ads UI showing a whole bunch of match types I didn't recognise.
Has Google gone and made a new change to match types or is this something they are testing.
I was quite intrigued by this and wondered what campaign type this may be under:
Thankfully before much confusion ensued - Ginny Marvin (Google's Ads Liaison) confirmed that it is an error that will be changed in the next update.
What does this mean for match types or even what we're able to use as negatives? Only the future will tell.