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Google Ads Match Type Update?

Apr 9, 2024
1 min read

Google


This week Gernot Beinl showed us a a view from his Google ads UI showing a whole bunch of match types I didn't recognise.


Has Google gone and made a new change to match types or is this something they are testing.


I was quite intrigued by this and wondered what campaign type this may be under:



Anu Adegbola Twitter

Thankfully before much confusion ensued - Ginny Marvin (Google's Ads Liaison) confirmed that it is an error that will be changed in the next update.


Ginny Marvin - Google Ads Liaison

What does this mean for match types or even what we're able to use as negatives? Only the future will tell.


1 Comment


Muskan
Sep 25

I tried Lottery 7 doing a small withdrawal just to understand the process, and it was completed on the same day through UPI. Just wanted to confirm if the timing is always similar for everyone or if it depends on the amount and verification. I usually prefer keeping deposits low until I understand how everything works properly

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