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Google Ads Match Type Update?


This week Gernot Beinl showed us a a view from his Google ads UI showing a whole bunch of match types I didn't recognise.

Has Google gone and made a new change to match types or is this something they are testing.

I was quite intrigued by this and wondered what campaign type this may be under:

Anu Adegbola Twitter

Thankfully before much confusion ensued - Ginny Marvin (Google's Ads Liaison) confirmed that it is an error that will be changed in the next update.

Ginny Marvin - Google Ads Liaison

What does this mean for match types or even what we're able to use as negatives? Only the future will tell.


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