Updated: Apr 26
In today's episode we chat about what if most PPC data went away. Well, yes, we talked about data privacy last week, why a privacy topic again? Well, last week we talked about the updates in general and whether it can co-exist in the future of Paid Search and we talked about our POV not just as marketers but as consumers as well.
But this week we lean more into the data and Google Analytics and what it would look like if it went away, what kind of conversations are we having with clients, what kind of conversations should we be having with clients and whether the future is going to look positive for us, in the world of digital adveritising.
Listen to this episode on what we'd do if were to lose most of PPC data:
Here are the questions we covered:
Q1 What are the primary sources of data you utilize in your regular PPC management?
Q2 How heavily do you rely on analytics data from Google Analytics or a similar type of on-site behavior tracking program?
Q3 If analytics data were to become unavailable or provide a lot less detail than it currently does, how would that impact you? What would you do?
Q4 Facebook is an interesting case study in PPC data going away after iOS 14.5. What, if anything, have you learned from this situation?
Q5 Are you doing anything now to prepare clients or stakeholders for a potential loss in data that they have become used to having access to?
Q6 What keeps you up at night when it comes to PPC data? Are you concerned about having a lot less data to work with in the near future? Why or why not?
Q7 What are you most hopeful about when it comes to PPC data?
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