So today we're led by the awesome Julie Bacchini taking us on a very interesting topic. Pretty much spun out of, Amalia Fowler mentioning the fact that she does not like pizzas. So we decided to have topic on, controversial unpopular takes on PPC and non PPC thoughts. And we looked at platforms as a whole, but not just that, but different tactics within mainly like paid search, but also paid social.
Today we're led again by the very consistent and amazing Julie Bacchini, as we discuss, PPC highs and lows, that our experts have had and we've had some very interesting ones. This was a very interesting conversation that I was happy to be a part of, even though it was multitasking, feeding my, my niece at that time.
Today we're led again by the lovely Julie Bacchini, and we discuss not a surprise at all Diversification in PPC.
That's because of the outage that Facebook had and when we say Facebook, we mean several of the Facebook products but also Instagram and WhatsApp. For most of the day, I don't even think they go back live until this morning. Please correct me if I'm wrong.
Today we are led by the lovely Julie Bacchini to discuss surprise, surprise, Google.
They've been really busy over the past week. You'd have thought in preparation for their birthday. That was their 23rd birthday. They'd take a break from all the updates, but no, they busted one out right before their big celebrations, I'm sure. With the DDA, in terms of attribution they've announced machine learning based data, different attribution models in the new privacy landscape.
The topic that we're talking about, is display advertising. It's led by Julie Bacchini.
And for the first time ever in this podcast's history, I have a special guest with me today. We've got the lovely Hélène Parker, who's the host of the Programmatic Digest. As you can tell, she's a programmatic genius and she's one of those amazing, lovely, Twitter friends that I've made and now we've connected and it's like, yeah, sky's the limit.
This week we are led not by Julie Bacchini, she's taking a break, but we are led by another expert on this topic and it's Duane Brown, taking us through some questions about Black Friday sales. So yeah, Black Friday is coming up near Thanksgiving time so we're talking end of November, on November 26, people are going to have to start preparing for it because preparation is the key to doing it well. You don't want to rush anything you want to make sure you have your stocks are in place.
Read all about the state of digital marketing and what people in the industry are doing.