I will unashamedly say that the inspiration of this blog came from a source I use regularly for expert knowledge about Paid Search - SEMRush. I was thinking - what should I write about next on my blog. After doing a quick google search I was drawn to this article.
It’s a 2015 article, yet it is still ranking above the fold on Page 1. A lot of people must still be interested in it. As I was reading through the blog - I thought, I have some answers to these problems. So here they are.
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