Today we are led by the lovely Julie Bacchini to discuss surprise, surprise, Google.
They've been really busy over the past week. You'd have thought in preparation for their birthday. That was their 23rd birthday. They'd take a break from all the updates, but no, they busted one out right before their big celebrations, I'm sure. With the DDA, in terms of attribution they've announced machine learning based data, different attribution models in the new privacy landscape.
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