We are led by the amazing Julie Bacchini to discuss what even still works and what no longer dow in PPC (snappy title). A topic suggested by a very regular name on our chats and an amazing supporter of my podcast, Lawrence Chasse.
Today we are led by the lovely Julie Bacchini to discuss surprise, surprise, Google.
They've been really busy over the past week. You'd have thought in preparation for their birthday. That was their 23rd birthday. They'd take a break from all the updates, but no, they busted one out right before their big celebrations, I'm sure. With the DDA, in terms of attribution they've announced machine learning based data, different attribution models in the new privacy landscape.
Read all about the state of digital marketing and what people in the industry are doing.