Today we are led by the lovely Julie Bacchini to discuss surprise, surprise, Google.
They've been really busy over the past week. You'd have thought in preparation for their birthday. That was their 23rd birthday. They'd take a break from all the updates, but no, they busted one out right before their big celebrations, I'm sure. With the DDA, in terms of attribution they've announced machine learning based data, different attribution models in the new privacy landscape.
The topic that we're talking about, is display advertising. It's led by Julie Bacchini.
And for the first time ever in this podcast's history, I have a special guest with me today. We've got the lovely Hélène Parker, who's the host of the Programmatic Digest. As you can tell, she's a programmatic genius and she's one of those amazing, lovely, Twitter friends that I've made and now we've connected and it's like, yeah, sky's the limit.
This week we are led not by Julie Bacchini, she's taking a break, but we are led by another expert on this topic and it's Duane Brown, taking us through some questions about Black Friday sales. So yeah, Black Friday is coming up near Thanksgiving time so we're talking end of November, on November 26, people are going to have to start preparing for it because preparation is the key to doing it well. You don't want to rush anything you want to make sure you have your stocks are in place.
I am not sure I have the best relationship with getting paid. I have not been the best at negotiating the best salary for myself. In my first job many years ago, when I suggested a [now I'm aware] meagre salary, I knew I had made a mistake when the person interviewing me quickly wrote the number down and didn't negotiate with me about it.
Since then – it has been crucial to me that I tried to push for the most for myself. If I don't – who will?
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